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Reality Television News > NBC The Biggest Loser Season 5 Million Pound Challenge


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20 Dec 2007

NBC's "THE BIGGEST LOSER" KICKS OFF JANUARY 1 PREMIERE OF "THE
BIGGEST LOSER: COUPLES" WITH A CHALLENGE FOR AMERICA TO LOSE ONE
MILLION POUNDS!

"'The Biggest Loser' Million Pound Match-Up" on MSN Features Social
Networking Site, In-Show User Generated Content, Sweepstakes and Tour
Events in America's Fattest Cities

BURBANK  December 18, 2007 -- NBC's hit weight loss series "The
Biggest Loser" is working with MSN to present online "'The Biggest
Loser' Million Pound Match-Up," an exciting challenge to America to
lose one million pounds during the course of the show's season,
beginning with "The Biggest Loser: Couples" premiere on Tuesday,
January 1 (8-10 p.m. ET).

For the first time ever in the history of the "The Biggest Loser,"
teams of two ? including a mother and son, husband and wife, best
friends, brothers, a divorced couple and former football teammates ?
will compete against each other rather than individuals, heightening
the emotion and tension in the competition. And just like this
season's contestants, viewers at home will also be encouraged to team
up with a partner to lose weight with "'The Biggest Loser' Million
Pound Match-Up," presented by MSN, which helps kick off the fifth
season premiere on New Year's Day.

In keeping with the theme of "The Biggest Loser: Couples," The
Million Pound Match-Up will offer viewers at home the ability to team
up with a partner and build a support system that will help in their
quest to lose weight. Participants will be able to sign up for the
challenge to lose a million pounds beginning December 18th on
BiggestLoser.MSN.com. The full site launches on January 1st and will
feature a groundbreaking social networking community. Utilizing
technology provided by Microsoft's Windows Live Spaces, viewers will
be able to match up with a weight loss partner in their area and
discuss their journey in a supportive virtual community.

BiggestLoser.msn.com will also offer exclusive health tips and a
sweepstakes from MSN Health & Fitness. The top five teams will win a
trip to Los Angeles to attend "The Biggest Loser: Couples" finale and
wrap party, and the winning team will win a luxury fitness trip for
two plus a personal trainer for each of them for one year. Some
contestants who participate in the Million Pound Match-Up will also
be spotlighted during NBC's Tuesday night episodes of "The Biggest
Loser: Couples."

In addition, there will be a "'Biggest Loser' Million Pound Tour," as
MSN and "The Biggest Loser" travel in January and February to five of
the fattest cities in America ? Chicago, IL; Houston, TX; Miami, FL;
Wichita, KS and Mesa, AZ -- to raise awareness, motivate people and
encourage participation in the Million Pound Match-Up.

"The Biggest Loser: Couples" is a production of Reveille LLC, 25/7
Productions and 3Ball Productions. Ben Silverman (NBC's "The
Office," "Ugly Betty"), Dave Broome ("A Model Life with Petra
Nemcova," "Tsunami Aid: A Concert of Hope"), JD Roth ("Age of
Love," "Beauty and the Geek"), Todd A. Nelson ("Unan1mous," "Beauty
and the Geek") and Mark Koops ("American Gladiators," "Shear Genius")
serve as executive producers.



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